The idea of becoming a traffic magnet should be appealing to anyone with a website.  Attracting traffic is much easier than having to fight for it and it’s easy when you think of your customer’s way of seeing things.  Why aren’t they buying from you?  

First, you should use an analytics program.  This gives you insight into why people leave without buying.  If you can do that, you can solve the problem.  Google’s free analytics is available to the public at no cost.  Obtaining the visitor date from your website can help you improve your sales.

Next, you need to find where your audience already is.  Do searches for your main keyword terms (if you sell executive leather office chairs, doing a search for chair would work) and see what sites pop up.  Visit the 3 sites that show up first.  Look for advertising on the page, if someone else is advertising there, you should be able to, too.  If they have that there, you can promote your site on theirs and gain an instant traffic source that already has authority in the eyes of your customers.  You may even find forums, blogs, or other social sites where you can post there for free.

Do you know about Google’s alerts program?  Google’s alerts service lets you know when people use keywords you want to know about.  Imagine this:  Your prospect goes to a forum and asks something related to your products.  A notice is sent to let you know about it and you can go answer the question.  You also get to leave a link to your website.  Setup questions as Google Alerts!  To figure out what questions are being asked, go to Yahoo Answers and search your most basic keyword term.  The key is to take a piece of the question and wrap it in quotes, that tells Google to only send you alerts with that exact term included in it and will save you from having to dig through alerts you don’t need or want (example:  “how do i get traffic”).  The best part is that Google already knows that the question is there, so it will be back to find your link to your site and will give you credit for it.

This is the most obvious step that nobody ever thinks about.  In May of 2007, Google implemented a massive change to their search engine that was called “Universal Search”.  They took their individual search engines (video, news, blogs, etc…) and combined the results to create one massive index.  If you’ve searched for anything on Google, you’ve seen some of the news or video results mixed right in with the standard web results.  This revealed to us marketers that we should target video, news, blogs, local listings to get ranked easier.  Think about it, there are a lot less press releases and videos targeting your keyword terms then websites.  Use this and send out a press release when you have something newsworthy to announce.

Ross Goldberg is a traffic generation master who reveals all you could ever need to know about increasing traffic to your websites the right way.

 

 

 

 

 

 

Tags: attract prospects, more traffic to my website, traffic magnet, traffic magnet strategy, website traffic